The training, the tools, and the community in one place —
Join The Social Sales Lab Everything you need to get consistent buyers from social media — without guessing, without a big following, without burning out.
(The same strategy I used to pay off a GHS 200,000 bank loan and grow my agency to GHS 300,000+ per month)
How I Made GHS 4M In 9 Months With Under 3,000 Followers
Watch the full video — then scroll down to see exactly what's inside the Lab.
Can You Answer "YES" To One Of These Questions?
Your DMs are quiet and you don't know how to fill them with real buyers
You're getting likes and comments but no one is asking to pay
You drop your prices to try to save sales and it never works
People ask "how much?" and disappear when you reply
You watch competitors with worse offers close more clients
You're tired of "I'll think about it" and ghosting
You feel like you're shouting into a void while others get all the buyers
If you said YES to any of these, you are in the right place. Keep reading.
The 4 Things That Have To Happen Before Anyone Buys From You
01
They see you enough times to feel familiar with you
02
They understand what you sell clearly, in 5 seconds
03
They trust you enough to give you their money
04
Something in their life made them ready to act
"When all 4 line up, they DM you ready to buy. When even one is missing, they choose someone else."
The Business Audit shows you which one is broken in your business right now. That is where we start.
From: Kwabena Okyire Appianing - The Sales Surgeon Accra, Ghana
Dear Business Owner,
If you want new buyers to message you on social media every single week... this page will show you exactly how.
I am going to show you the boring little sales strategy I used to make GHS 4 million in 9 months. With less than 3,000 followers. With just $5 a day in ads.
No dancing. No posting every day. No showing your face on camera. No going viral. No waiting for referrals.
But First - Let Me Tell You Where I Started.
A few years ago, a bank rejected me. I had a business I believed in but no way to sell it. I was posting every day. Going live. Doing everything people said to do.
And I was barely making it.
Then I stopped listening to everyone and asked one question: what is the simplest way to get buyers to message me every week?
I tried things. Most failed. A few worked. And I kept going until I found a strategy so boring and so repeatable that it almost feels like cheating.
Kwabena Okyire AppianingThe Sales SurgeonFounder, Social Sales Strategy
GHS 4 Million.9 Months.Under 3,000 Followers.
That strategy worked for me starting from nothing. It worked for photographers, restaurant owners, consultants, real estate agents, IT companies, and wedding planners. It has produced results across 23 different industries.
It will work for you.
And That Is Exactly What I Teach Inside The Social Sales Lab.
Where The Sales Surgeon Trains The Next Generation
Let Me Show You EVERYTHING You Get Inside The Social Sales Lab
A private membership for business owners who want strangers on social media to become buyers in their DMs.
🔐 Secure Checkout · 🛡️ 30-Day Results Guarantee · Cancel Any Time
What every member gets
01
THE BUSINESS AUDIT
The first thing you get when you join. You submit a form. I review your business personally - your offer, your numbers, your audience, your public presence. Within 72 hours I send you a written diagnosis naming your exact sales gap and the 3 things to fix first.
THE AUDIT · Value: GHS 945
02
THE 7 DAYS SALES CHALLENGE
Your first win happens before you finish the Masterclass. A 7-day structured challenge that walks you through posting your first piece of selling content, running your first ad, and getting your first DM from a buyer - all in one week.
QUICK WIN · Value: GHS 1,260
03
WEEKLY LIVE LAB HOURS
Every week you bring your real numbers, your real DMs, your real posts. I diagnose them live. You watch me work on other members' businesses too - and steal everything. Nothing stays broken for long.
LIVE SESSIONS · Value: GHS 15,120/year
04
MONTHLY STRATEGY SESSIONS
Once a month we zoom out. What is working? What to change? What to build next? You leave with a 30-day plan based on your real numbers, not generic advice.
STRATEGY · Value: GHS 7,560/year
05
THE LAB FLOOR
A private space with other business owners building the same engine. Share wins. Borrow scripts. Get feedback on real work. You move 10x faster because you stop figuring everything out alone.
COMMUNITY · Value: GHS 3,780/year
06
DIRECT ACCESS TO KWABENA
Ask questions inside the Lab. Get real answers - not a bot, not a template, not a VA. If you are stuck, you are unstuck within 24 hours.
DIRECT ACCESS · Value: GHS 7,560/year
07
THE LAB TOOLKIT
Every template used in my own business - and the same ones my private clients pay thousands for. 100 caption templates, 265 post titles, DM scripts, ad copy examples, Canva templates, sales page frameworks, and more. Updated every week.
TOOLKIT · Value: GHS 3,150
9 Modules · Lifetime Access · Value: GHS 1,260
The Social Sales Strategy Masterclass
Built around the POMOC Framework - the same strategy that produced GHS 1.027 billion across 23 industries.
00FOUNDATION
THE PROBLEM OWNER METHOD
The one shift that makes your name and one problem become the same thought in your buyer's head - so when that problem hits, you are the only person they think of.
01FOUNDATION
THE BUYING WINDOW FRAMEWORK
The exact 8-to-12-week window when your buyer decides who to trust - and how to be there saying the right thing when the moment hits.
02FOUNDATION
AUDIENCE CLARITY STRATEGY
Why "everyone is my buyer" is the most expensive lie in business - and the one-page exercise that takes you from talking to everyone (and being ignored) to talking to ONE person (and getting daily DMs).
03OFFER
MAKING WHAT YOU SELL MAGNETIC
The difference between an offer that gets scrolled past and one that gets DMs in 48 hours - and how to rewrite yours so the right person reads it and messages you immediately.
04OFFER
VALUE SIGNALS SYSTEM
The 8-second test every ready buyer runs on your profile before they leave forever - and how to set up your bio, highlights, and pinned posts so they do the selling 24 hours a day.
05CONTENT
MAGNETIC MESSAGING AND SALES ASSETS
The exact reason some accounts get watched and some get paid - and how to write content that builds the trust that makes them buy this week instead of next year.
06CONTENT
DISTRIBUTION SYSTEM
Why posting alone has a ceiling you cannot break - and the simple Instagram ad strategy that puts you in front of 500 of your exact buyers for the price of a daily coffee.
07SALES
CONVERSATIONS AND CONVERSIONS
What to say in the DMs that turns a cold inquiry into a paying client without pressure, without discounts, and without sounding desperate.
08SALES
SCALE AND RETAIN
The one difference between a business that resets to zero every month and one that compounds. How to keep buyers coming back, reactivate the ones who went quiet, and grow income without finding new people every single time.
PLUS THESE 8 EXCLUSIVE BONUSES
Every Lab member gets all of these - free - on the day you join.
BONUS 1 · GHS 504
The 3 Psychological Sales Triggers
The 3 core psychological triggers I use to get my audience to spend GHS 3,000–GHS 4,000 a week on what I sell. The same triggers responsible for my students generating GHS 600,000 to over GHS 1,000,000 in monthly revenue.
BONUS 2 · GHS 3,150
7 Beliefs That Get Strangers To Trust And Buy You Fast
The 7 invisible beliefs every stranger must hold before they hand you money - and the exact content sequence that installs all 7 in under 14 days.
BONUS 3 · GHS 3,527
Carousels That Convert
Why a single carousel will outsell 30 reels - and the slide-by-slide structure that pulls buyers to your DMs without filming, editing, or showing your face.
BONUS 4 · GHS 3,779
14 Ad Types That Sell Anything
14 ad formats tested across 23 industries - story ads, result ads, before-and-after, founder confession, myth buster, trigger moment, and more.
BONUS 5 · GHS 2,519
Reel Video Templates That Get DMs
The structure that gets viewers to comment, save, share, and ask "how much?" Pick a template. Film. Post. Watch the DMs come in.
BONUS 6 · GHS 3,779
Meta Ad Setup For Sales And Leads
The exact ad campaign setup that puts your offer in front of your buyer. Walked through click by click. No agency needed. Set up in 30 minutes.
BONUS 7 · GHS 1,259
Selling In The DMs
The 5-message DM ladder that takes a curious stranger to paying client. First message. Qualifier. Objection handler. Follow-up. Close. Every script written for you.
BONUS 8 · GHS 1,260
AI Video Creation Playbook
How to create scroll-stopping content using AI - without showing your face, without expensive cameras, without hiring an editor. Under 10 minutes a day.
YOU'LL BUILD THIS WHETHER YOU'RE...
✅ A product-based business (physical goods, food, fashion, beauty)
✅ A service provider (coach, consultant, agency, freelancer)
✅ A course creator or digital product seller
✅ A real estate agent, financial advisor, or professional
✅ A brick-and-mortar with an online presence
✅ A new business just getting started
✅ An established business that wants more predictable revenue
EVEN IF...
👉 You have less than 1,000 followers
👉 You've never run ads before
👉 You've tried other courses and they didn't work
👉 You don't like being "salesy"
👉 You're in a competitive market
👉 You're not a natural content creator
👉 You've been in business for years but still struggle with consistent sales
👉 You don't have a big budget
⚠️ BUT BEFORE YOU JOIN - LET ME WARN YOU
The Social Sales Lab is not for people who want to watch videos and feel inspired. It's not a motivation course. It's not a community where people share quotes and clap for each other.
It's a working lab. You come in, you do the work, you build the system, you get results.
If you join and don't implement, you won't get results. That's not a disclaimer - that's just how reality works.
If you're willing to put in the work - to follow the modules, show up for the live sessions, engage in the community, and actually run the system - then the Lab will change your business.
But if you're looking for a magic button, this isn't it. I don't sell magic buttons. I sell systems that work when you work them.
👍 WITH THE SOCIAL SALES LAB
✅ You have a clear, repeatable system for getting buyers every week
✅ You know exactly what to post, what to spend, and what to say
✅ You wake up to DMs from qualified buyers who want what you sell
✅ You have a community and accountability keeping you on track
✅ You stop guessing and start growing predictably
✅ Your business can run even when you don't feel like showing up
👎 WITHOUT THE SOCIAL SALES LAB
⛔ You keep guessing what to post and hoping it works
⛔ You check your phone every day hoping for an inquiry that may not come
⛔ You keep buying courses that give you theory but no system
⛔ Your revenue stays unpredictable, month after month
⛔ You watch competitors with worse products make more money than you
⛔ You stay stuck on the slot machine - pulling, hoping, pulling again
Real Members. Real Results.
What Happens When You Actually Use The Strategy
Screenshots from real Lab members. Unedited. Unfiltered.
Eugene Twum-BarimaPhotography Studio Owner
Alex WirekoIT Solutions - GHS 1.2M deal in week one
Kingsley KumiRestaurant at Dome
Lab Member15 booked appointments on day one
Lab MemberReal estate leads from Instagram
Lab MemberEducation consultancy - premium leads
Lab MemberWedding & events business
The Strategy In Action
Buyers Reaching Out First. Every Single Week.
This is what it looks like when the strategy is running. Leads come to you. You do not chase them.
TOTAL VALUE: GHS 64,822. YOUR PRICE: GHS 500/MONTH.
Here is what you get the day you join - and what it would cost to buy each piece separately.
The Masterclass (9 modules, lifetime)GHS 1,260
The Business AuditGHS 945
Weekly Live Lab Hours (annual)GHS 15,120
Monthly Strategy Sessions (annual)GHS 7,560
The Lab Floor - Community (annual)GHS 3,780
Direct Access To Kwabena (annual)GHS 7,560
The Lab Toolkit (13 templates)GHS 3,150
Sales Engine SoftwareFREE
8 Exclusive BonusesGHS 19,777
TOTAL VALUEGHS 64,822
YOUR PRICEGHS 500/month
Or GHS 4,800/year — save GHS 1,200. Same as GHS 400/month.
🏅
THE NO EXCUSES GUARANTEE
Here's my promise to you: join the Lab, go through Module 1 through 3, implement what you learn, and if you don't see measurable progress in your sales conversations within 30 days - show me the work and I'll refund every pesewa.
I'm not offering this because I think you'll ask for it. I'm offering it because I'm confident the system works - and I want to remove every possible excuse for you not to start.
No results after real implementation? You get your money back. Simple.
Join The Social Sales Lab
Choose your plan on the next page. Everything is included in both.
MONTHLY
GHS 500/month
Full Lab access · Cancel any time
✅ 9-module Social Sales Masterclass (lifetime access)
✅ The Business Audit (personal review within 72 hours)
EVERY LAB MEMBER WALKS AWAY WITH ONE THING. A clear picture of how to turn strangers on social media into buyers in their DMs. Without chasing. Without posting daily. Without discounting. Without waiting for referrals. Without hoping the algorithm helps. THE FOG LIFTS. YOU STOP GUESSING.
The Social Sales Lab is a monthly membership that gives you a step-by-step system for getting consistent buyers through social media every week. It includes a 9-module Masterclass, monthly live training, a private community, weekly accountability, and direct access to me. Everything is practical and built for real Ghanaian business owners.
Yes. The system inside the Lab is designed to work from day one, even if you have zero followers and have never run an ad in your life. The Quick-Start Kit bonus gives you an exact action plan for your first 30 days so you're never guessing where to begin.
Yes. Many Lab members are established business owners who have tried everything else and still can't crack consistent, predictable sales. The system works regardless of how long you've been in business - it's about adding a reliable sales machine to what you already have.
Products, services, courses, real estate, food, fashion, consulting, coaching, photography, events - if you sell something and you use or want to use social media to get buyers, this is for you. The POMOC framework inside the Masterclass is adaptable to any business type.
Most courses sell you information. The Lab sells you a system - and then holds you accountable to implementing it through live sessions, community check-ins, and direct access to me. Information is everywhere. Implementation is what's rare. That's what the Lab is built for.
To go through the Masterclass modules, plan for about 2–3 hours in your first week. After that, the system runs on about 30–45 minutes a day once it's set up. The monthly live sessions are typically 60–90 minutes. The community check-ins take as little as 10 minutes a week.
The system was built on $5/day - roughly GHS 60–80/day depending on the rate. You don't need to spend more than that to get started. Once you're getting consistent returns, you can increase your budget. But the system is specifically designed for small, efficient ad spend.
The Masterclass is the 9-module course - you get all the content and bonuses, but it's self-study only. The full Lab membership includes everything in the Masterclass plus monthly live training, weekly accountability, the private community, monthly copy reviews, and direct access to me. The Masterclass teaches the system. The Lab helps you implement it with support every step of the way.
Yes. Monthly members can cancel before their next billing date with no penalties. Annual members lock in the full year at the discounted rate - no mid-year refunds on the annual plan unless you're invoking the 30-day results guarantee.
Go through Module 1 through 3, implement what you learn, and if you don't see measurable progress in your sales conversations within 30 days - show me the work and I'll refund every pesewa. You have to actually do the work. But if you do and it doesn't move the needle, you pay nothing.
Both plans give you identical access to everything in the Lab - the Masterclass, live sessions, community, business audit, and all bonuses. Annual is GHS 4,800/year which works out to GHS 400/month - you save GHS 1,200 compared to paying monthly. Monthly at GHS 500/month gives you the flexibility to cancel any time.
You pay securely via Paystack - the same payment processor used by major Ghanaian businesses. After payment, you're redirected to the welcome page where you get immediate access to the Masterclass and instructions for joining the community. Everything is instant.
Yes. DM me directly on Instagram at @kwabenaokyire. I reply personally within 24 hours. No sales team, no bot - just me. If you have a specific question about your business and whether the Lab is right for you, ask it.
